SHED · Triple Beauty Blend · Brand Repositioning
A story
you can sip.
How I turned a supplement nobody needed into a beauty ritual nobody wanted to skip.
SHED · Triple Beauty Blend · Brand Repositioning
How I turned a supplement nobody needed into a beauty ritual nobody wanted to skip.
The supplement category has a look and it's clinical. Scientific. Functional. It shouts ingredients and percentages. It shows before-and-afters. It tries to win on logic.
Meanwhile, the skincare brands everyone actually covets the ones people screenshot and save and talk about win on something else entirely. They sell a feeling. A ritual. A version of yourself you want to become.
"Nobody buys a supplement.
They buy a ritual
and rituals have to be beautiful."
The brief was to reposition TBB. But the real move wasn't about the product it was about the category. If we played by supplement rules, we'd lose to the next collagen powder with a bigger ad budget. So we stopped playing by supplement rules entirely. We borrowed the visual language, the emotional codes, and the aspirational pull of the skincare brands people actually love. And we made TBB the thing they reach for first.
Every asset had one job: make Triple Beauty Blend feel like it belongs on your bathroom shelf not in your medicine cabinet.
Every image in this project was generated using AI and that was a deliberate strategic choice. A traditional photoshoot couldn't have moved fast enough, or explored enough creative territory, to find the exact visual world TBB needed.
But the images don't look like AI because they weren't just generated they were directed. Color palette, lighting quality, product placement, model skin tone and texture, composition every element was specified and iterated until it matched the brand vision exactly.
That's what I bring: the ability to see what something should look like before it exists and the creative instinct to get it there.
"The category was the problem.
Changing the category changed everything."